Case study: LOGO DESIGN AND BRAND IDENTITY BRISBANE
Earth Heart Living
Earth
Heart Living
Intuitive Readings & Property Healing
Intuitive Readings
& Property Healing
Intuitive Readings & Property Healing
Industry: Spiritual Wellness / Energy Healing
I engaged Amara Collective to design my logo and website for my business Earth Heart Living. From the initial call with them all the way to the website going live they have been amazing. They were able to take what I was trying to describe to them of what I wanted into a product that exceeded my expectations. And they are available if I have questions or want to tweak something on the website. Amara Collective are an extremely talented and creative team.
I engaged Amara Collective to design my logo and website for my business Earth Heart Living. From the initial call with them all the way to the website going live they have been amazing. They were able to take what I was trying to describe to them of what I wanted into a product that exceeded my expectations. And they are available if I have questions or want to tweak something on the website. Amara Collective are an extremely talented and creative team.
Julie Jackson
Owner & Founder of Earth Heart Living
Julie Jackson
Owner & Founder of
Earth Heart Living
SERVICES: Logo Design & Brand Identity
TIMELINE: 3 Weeks
DELIVERABLES: Logo Design and Brand Identity
LOCATION: Brisbane, QLD (Remote)
SERVICES
Logo Design and Brand Identity
TIMELINE
3 Weeks
DELIVERABLES
Logo Design and Brand Identity
LOCATION
Brisbane, QLD (Remote)
SERVICES: Logo Design & Brand Identity
TIMELINE: 3 Weeks
DELIVERABLES: Logo Design and Brand Identity
LOCATION: Brisbane, QLD (Remote)
The Brief
Earth Heart Living works across Feng Shui principles, intuitive readings, and property and space healing. When the owner came to Amara, she had been managing the brand herself. The existing logo felt corporate, the name was being misunderstood, and the identity wasn't connecting with the right people.
She needed a cohesive visual identity, polished, feminine, earthy, and grounded, that could hold together a growing range of services and future offerings.
The Challenge
The core challenge was not aesthetic. The existing name and identity were creating confusion, and the visual language needed to communicate more clearly, not just look better.
The spiritual wellness space carries a real risk of visual sameness. Abstract symbols and undefined aesthetics can feel interchangeable rather than distinctive, and this brand needed to stand apart without losing its sense of calm and intuition.
There was also a genuine tension to resolve: the brand needed to feel spiritually resonant while remaining grounded, human, and easy to understand. What the client could not fully see was that the name and identity were shaping how the business was understood, and that a clearer, more human direction would have a direct impact on connection and growth.
Our Approach
Discover → Explore → Refine → Deliver
Discover:
- Built a clear and professional brand system.
- Clarified services and the overall client experience.
- Identified values of trust, alignment, and reassurance.
- Established nature as the strongest brand foundation.
Refine:
- Removed unclear and abstract brand elements.
- Added a clear nature-inspired symbol to the identity.
- Refined typography for warmth, clarity, and confidence.
- Created a warm, natural, and balanced colour palette.
Explore:
- Explored symbolic and nature-based directions.
- Tested concepts for clarity, recognition and connection.
- Nature-based concepts created greater clarity.
- Chose simplicity and authenticity as the direction.
Deliver:
- Created a cohesive and flexible identity system.
- Delivered a complete logo suite with brand assets.
- Prepared assets for web, social, signage, and print.
- Built a scalable foundation for the brand’s growth.
Concept Rationale
- A combination mark works across sizes and applications.
- The nature-based symbol keeps the identity clear and grounded.
- Abstract directions were removed to avoid confusion.
- Soft typography feels calm and professional.
- The full business name prevents misunderstanding.
- An earthy palette reflects the grounded nature of the work.
- Warm, deep tones avoid a washed-out look.
- The identity connects people with real spaces.
- The system supports current and future offerings.
- Following the brief too closely would have reinforced confusion.
Deliverables
Logo suite:
Primary logo, secondary logo, icon mark
Colour Variations:
Full colour, mono, and reverse
File types:
EPS, PNG, PDF, and JPG for both print and digital use
Brand guidelines:
Logo usage, colour palette, and typography
Marketing assets:
Social media profile and cover graphics
Print assets:
Signage and marketing collateral files
Mockups:
Real-world applications across print and signage
Our Approach
Julie left Amara Collective an amazing five-star review.
"I engaged Amara Collective to design my logo and website for my business Earth Heart Living. From the initial call with them all the way to the website going live they have been amazing. They were able to take what I was trying to describe to them of what I wanted into a product that exceeded my expectations. And they are available if I have questions or want to tweak something on the website. Amara Collective are an extremely talented and creative team."
Project Impact
- The brand launched with immediate clarity around what the business does and who it serves.
- The offering became noticeably easier to understand across every touchpoint.
- The owner felt more confident sharing and talking about the business following the rebrand.
- Perceived professionalism strengthened, making the services feel more considered and aligned.
- The identity created a more consistent presence across digital and print.
- The brand has since been applied across the website and supporting materials.
- The client returned for additional brand and website work with Amara.
- No specific metrics were tracked, but the qualitative shift in clarity and confidence was clear.
