Case study: BRAND IDENTITY DESIGN SUNSHINE COAST
Lahlita Medicine
Lahlita Medicine
Natural Medicine, Herbal Consultations & Education
Natural Medicine, Herbal Consultations
& Education Lessons
Industry: Natural Medicine / Wellness
Love the absolute soul support of my vision even when the research pointed us in a different direction, you guys continued to hear my story and put my expression and essence into a rebrand that was more than I could have imagined. Absolute aligned magic. Forever grateful.
Love the absolute soul support of my vision even when the research pointed us in a different direction, you guys continued to hear my story and put my expression and essence into a rebrand that was more than I could have imagined. Absolute aligned magic. Forever grateful.
Talita
Owner & Founder of Lahlita Medicine
Talita
Owner & Founder of
Lahlita Medicine
SERVICES: Brand Identity Design and Rebrand
TIMELINE: One Month
DELIVERABLES: Logo Suite, Brand Guidelines & Templates
LOCATION: Sunshine Coast, QLD (Remote)
SERVICES
Brand Identity Design and Rebrand
TIMELINE
One Month
DELIVERABLES
Logo Suite, Brand Guidelines & Templates
LOCATION
Sunshine Coast, QLD (Remote)
SERVICES: Brand Identity Design and Rebrand
TIMELINE: One Month
DELIVERABLES: Logo Suite, Brand Guidelines & Templates
LOCATION: Sunshine Coast, QLD (Remote)
The Brief
Lahlita Medicine is a natural health practice offering consultations, herbal medicine, workshops and education on the Sunshine Coast.
Founded by Talita over twenty years ago, the business had built a strong reputation but the brand had drifted from the person behind it. Talita came to Amara not to start over, but to reconnect: with her roots, her story and the next stage of her business.
The Challenge
The existing brand had a coastal quality that no longer felt true to Talita or the audience she wanted to reach. The rebrand needed to broaden its appeal, particularly to men, without unsettling the trust built with existing clients.
It also needed to move away from the saturated wellness aesthetic of blues, greens and botanical imagery, without losing credibility in the category. Twenty years of equity raised the stakes: the new identity had to mark a meaningful shift without feeling like a departure.
Our Approach
Discover → Explore → Refine → Deliver
Discover:
- Identified Talita’s connection to the Darling Downs.
- Defined place and story as the true brand foundation.
- Recognised authenticity as the brand’s core strength.
- Aligned the brand with Talita’s personal evolution.
Refine:
- Developed refined typography with an earthy palette.
- Removed generic wellness cues and coastal aesthetics.
- Created a mature and authentic brand identity system.
- Created a mature, authentic visual identity system.
Explore:
- Explored type, colour, and symbolic brand options.
- Tested coastal and country-inspired brand concepts.
- Country-inspired concepts built emotional connection.
- Talita’s personal story revealed a clearer direction.
Deliver:
- Delivered a complete and cohesive identity system.
- Created logo variations and clear brand guidelines.
- Built a strong foundation for future brand expansion.
- Prepared practical assets for consistent brand growth.
Concept Rationale
- Refined wordmark prioritising recognition and flexibility.
- Typography balances expertise, warmth and approachability.
- Colour palette inspired by the Darling Downs landscape.
- Earthy tones differentiate the brand from typical wellness aesthetics.
- Designed to appeal to a broader audience while retaining warmth.
- Built to support consultations, products, workshops and retreats.
- Communicates trust, experience and authenticity at first impression.
- Creates a distinctive position within the natural medicine category.
Deliverables
Logo suite:
Primary logo, secondary logo, icon mark
Versions:
Full colour, mono, and reverse
File types:
EPS, PNG, PDF, and JPG for both print and digital use
Delivered assets:
Brand guidelines and social media templates
Mockups:
Packaging, print and brand applications
Our Approach
Talita left Amara Collective a five-star review.
"Love the absolute soul support of my vision even when the research pointed us in a different direction, you guys continued to hear my story and put my expression and essence into a rebrand that was more than I could have imagined. Absolute aligned magic. Forever grateful."
Project Impact
- Consistent branding across the website, social media, and marketing materials
- Stronger first impressions that better reflect the quality of the service
- Greater confidence in promoting the business and attracting aligned enquiries
- Flexible identity system designed to support future growth and additional services
- Cohesive brand presence across every customer touchpoint
